Liz Moskow, the culinary director at the advertising firm Sterling-Rice Group, has predicted that chocolate could soon make its way onto breakfast menus across the UK.
Speaking to Food Business News, Ms. Moscow highlighted two recent studies into the benefits of chocolate, as a sign that it could soon see a rise in interest in chocolate in 2017, particularly as a breakfast item, as the metabolism is operating at its peak around that time.
Ms. Moskow said: “There was a study that recently came out from Syracuse University re-touting the benefits of dark chocolate, specifically on cognitive function — abstract reasoning, memory, focus.”
“The thought was eating chocolate prepares you more for your workday, so what better day part to incorporate dark chocolate into your meal than breakfast?”
She also added that research from Tel Aviv University suggested eating dessert at breakfast could support weight loss, by helping to reduce cravings.
“Combining those two studies and the likeability of having dessert for breakfast, we predict that breakfast might start seeing brunch amuse-bouche chocolate cakes or brunch and breakfast restaurants incorporating a robust dessert menu.”
However a spokesperson for the British Dietetic Association spokesperson warned that though chocolate can be "part of a healthy diet", snacks high in sugar and fat - not the natural cocoa extracts and dark chocolate used in the above studies - should be avoided.
