Parsley Box accountant, Yulia Thomson, is supporting friends and family in her home country of Ukraine by helping send out donations of ready meals to refugees.
The company has secured air freight this weekend (Saturday 12th) to deliver thousands of meals donated by customers, each one matched by the Scottish-based business.
Edinburgh has particularly close ties with the Ukraine as the city is twinned with the Ukrainian city of Kyiv- currently suffering from constant Russian attack.
"I want to do as much as I can by utilising my knowledge of the languages and background involved in this crisis," said Yulia.
Crates of food will be taken out at the weekend, all of which can easily be heated to provide hot, fresh and nutritious meals for those who have had to flee their homes.
The fact Parsley Box food doesn't need to be refrigerated or frozen means it can be easily transported, while most of the refugee camps have microwaves to heat them quickly.
Yulia added: "I just want to do what I can and help the company do what they can.
"This is the most appalling situation. Ukraine is a very important country for so many reasons as it has high reserves of minerals, can meet the food needs of 600m people and has one of the largest natural gas pipelines in the world."
Parsley Box set up a campaign this week to try and help those worst affected and customers have been generous in offering to Pledge a Meal for the crisis - with the company matching every donation.
CEO, Kevin Dorren, said: ‘Through a partnership with one Romanian and one Ukrainian charity, we have secured space on a cargo plane on a humanitarian mission, leaving Stansted on the 12th of March to deliver meals to refugees on the Ukrainian borders.'
Customers placing orders until March 9 can pledge a meal to the cause for just £3.99 - and the company will match it.
It is possible the campaign will continue, subject to gaining access to suitable transport.
Those not wishing to place orders have been invited to make donations directly to the UNICEF's Ukraine humanitarian assistance charity.
