Online spirits retailer Master of Malt, and Drinks By The Dram have teamed up to launch World Dram Day, an annual celebration set to debut this April 25, and which will take place on the last Thursday of April each year.
World Dram Day aims to inspire both aficionados and novices alike to ‘drink different’ and delve into the rich tapestry of global spirits, discovering new distilleries and hidden gems from every corner of the globe.
By breaking down the barriers to premium spirits, World Dram Day encourages drinkers to think small and search out those incredible liquids that have previously piqued interest or been out of reach without the commitment of a full bottle.
It ensures that everyone has the chance to try rare and incredible expressions, or as the team said, democratising premium spirits.
Master of Malt is offering 3 for 2 on tasting sets and 3 for 2 on 3cl drams to celebrate.
Master of Malt’s Sam Simmons who was recently named ‘Blender of the Year’ said: “We’re thrilled to launch the very first World Dram Day which will be a celebration of the world’s finest spirit producers and an opportunity for drinkers to sample, explore and unearth exciting new spirits that they may have never tried before.
“There are so many incredible spirits producers in the UK and around the world and our aim is to help as many people to discover them and enjoy their craft”.
Find out more about World Dram Day and enjoy special discounts here.
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