The Scotch Malt Whisky Society (SMWS) have teamed-up with long-standing BBC Radio Scotland presenter, Vic Galloway, to pair his favourite music with their whisky flavour profiles.
Vic, who has been broadcasting weekly on BBC Radio 1, BBC Scotland and BBC 6 Music for over 22 years, is also an author of two music books, a DJ and musician.
Vic is also a malt whisky fan and member of The Scotch Malt Whisky Society.
Using his knowledge of both music and whisky, Vic explores the relationship between the two worlds.
He has come up with his pick of perfect genres to match the Society’s flavour profiles.
In the mix is the Society’s ‘Young & Spritely’ flavour profile being likened to the genre ‘Dream Pop’, with its “effervescent and sweet, joyous and uplifting exuberance that seems utterly timeless and forever young”.
The Scottish broadcaster said: “Music and whisky go together like, well, music and whisky.
"There’s nothing better than sitting back with like-minded friends and sharing experiences. And that is what The Scotch Malt Whisky Society is all about.
“Enjoy an SMWS dram and check out my music and whisky pairings online. It's been a lot of fun and you might find a few surprises in there.
"If you’ve not already, I encourage you to become a member of this phenomenal organisation, which in my eyes really is the world’s most entertaining whisky club. Slainte.”
The Vic Galloway campaign launches at an ideal time to support the Society’s impressive May events listings as excitement builds around the SMWS Members’ Rooms reopening.
Events include a ‘Welcome Back to The Vaults Tasting’, as well as a Whisky Festival Tasting which brings exclusive festival bottlings to The Vaults, the spiritual home of the Society in Edinburgh.
There will also be a range of tasting events taking place at Glasgow’s Bath Street Members’ Room throughout May, where members can bring guests to get a taste of what being part of the SMWS is all about.
Membership to The Scotch Malt Whisky Society includes access to exclusive Members’ Rooms, partner bar discounts, colourful tasting events, whisky education and a monthly members magazine Unfiltered, for £65.
Whisky fans can view Vic’s full SMWS pairing list here.