In 2019, Boë Gin celebrated the recent milestone roll-out of their Violet and Passion flavours in ASDA stores across Scotland in September, with on trade data from market analysts CGA detailing their rapid growth - partly achieved by securing an additional 4,000 new outlets around the UK in the period January-August 2019.
Their listing announcements, such as Marston’s, one of Britain’s biggest drinks wholesalers, 80-strong English bar chain Hall & Woodhouse, and Whitbread – who will be rolling out the gin in their Bar + Block Steakhouse chain, has led to them more than doubling in volume and value over 2019, with CGA labelling them as the fastest growing gin brand across the UK.
Distilled on site in the village of Throsk, near Stirling, Boë Gin has grown from a small craft distiller to become one of the biggest independent gin producers in the UK.
Andrew Richardson, Director of Boë Gin, said: “In the fast moving, competitive gin market , it’s getting even tougher for brands to have an impact, and make it onto shelves and into glasses. Therefore as we reach the end of the year we are delighted with how Boë has gone from strength to strength, standing out from the crowd, and establishing itself as a leading independent gin brand across the entire UK.
“Boë’s success is based on having gins which are distinctive, taste amazing, sell well, and are supported by heavyweight marketing investment. Cheers to a successful year for Boë, and thanks to our customers for making it all possible.”]
Now stocked in over 16,000 bars across the UK, the company credit a large part of this success to their diverse range of gins and liqueurs and their marketing campaign launched earlier this year which saw singer Paloma Faith starring in their adverts.