Irn-Bru 1901 is an new/old version that has been created using a recipe from a handwritten book stored deep in the company archives for over 100 years and is described by the firm as “like nothing anyone has tasted before”.
Speaking about the launch, a spokesperson for Barr’s said their research and development experts have worked to “lovingly recreate” the time-old recipe using the modern equipment at Barr’s state-of-the-art factory in Cumbernauld.
While Irn-Bru’s secret flavour essence remains unchanged, the 1901 recipe won’t have any caffeine.
However, it will have a “frothy head” on its “gingery fizz” and will be sweetened with sugar to produce a “rich satisfying taste”.
According to the team, it will also faithfully only be sold in 75cl glass bottles – expected to be priced around £2 – just as it was back in the day.
With the launch of Irn Bru 1901 taking place on Monday 2 December, fans were quick to take to social media to celebrate finding it and rejoicing about the taste.
A lot of people were tweeting about trying to find the 1901 Bru...
New old Irnbru, need this in ma life! Willing to sell partner for a pallet of the bru. #IrnBru1901 #canniwhackit
— Ry Yo (@scot_faketaxi) December 2, 2019
With some offering to get it down south...
https://twitter.com/chris_lingwood/status/1201799518846685185
And when you found it, you needed to post about it...
If I don’t post that new Irn Bru on snapchat did i buy it 😂😂 #IrnBru1901
— Robert Evans (@robertevans97) December 3, 2019
Braw !! 👍🏻🔥 #IrnBru1901 pic.twitter.com/7mdQWXOzvN
— Jørdän MčŁåŷ (@JMclay1504) December 3, 2019
Found one! Last one left in the shop!
Navigated through the 7 levels of the candy cane forest and there it was! #IrnBru #IrnBru1901
— Gordon (@gorcampbell) December 2, 2019
Most people commented on the taste and how happy they were about the return of full sugar.
Ayyyeeeeeee @irnbru where can a pallet be ordered? 🤷 #IrnBru1901 pic.twitter.com/GYCAYaDJYU
— Lewy L Paintings (@lewylpaintings) December 3, 2019
Inject this stuff straight into my veins 😍 #irnbru1901 #howitshouldbe #flashback pic.twitter.com/qjQl28rQjz
— Scott McConaghy (@Scott_Mcconaghy) December 3, 2019
@irnbru Taste gets carried out...
The verdict is OFT! Ya dancer!! #irnbru1901 #bottleofginger pic.twitter.com/ZDsqbs1Ghw— Niall Angus (@nangus_sco) December 3, 2019
Boyz it's glourious @Glasgow_Gaming @STUBZx @TheTw1sted @irnbru #irnbru1901 pic.twitter.com/dndBZiAsw8
— Tonto 🏴 (@Tontomvp) December 2, 2019
In case anyone was wondering...
https://twitter.com/IrnBrutime/status/1201590790419562501
