'Willing to sell partner for a pallet': Scots react to the release of Irn Bru 1901

Barr's limited release of Irn Bru 1901 has hit the shelves, and people are very happy.

Published 3rd Dec 2019
Updated 8 th Aug 2023

Irn-Bru 1901 is an new/old version that has been created using a recipe from a handwritten book stored deep in the company archives for over 100 years and is described by the firm as “like nothing anyone has tasted before”.

Speaking about the launch, a spokesperson for Barr’s said their research and development experts have worked to “lovingly recreate” the time-old recipe using the modern equipment at Barr’s state-of-the-art factory in Cumbernauld.

While Irn-Bru’s secret flavour essence remains unchanged, the 1901 recipe won’t have any caffeine.

However, it will have a “frothy head” on its “gingery fizz” and will be sweetened with sugar to produce a “rich satisfying taste”.

According to the team, it will also faithfully only be sold in 75cl glass bottles – expected to be priced around £2 – just as it was back in the day.

With the launch of Irn Bru 1901 taking place on Monday 2 December, fans were quick to take to social media to celebrate finding it and rejoicing about the taste.

A lot of people were tweeting about trying to find the 1901 Bru...

Son of Runrig legend brings hit Highland coffee brand Birch to summer festival The Reeling

With some offering to get it down south...


And when you found it, you needed to post about it...

Most people commented on the taste and how happy they were about the return of full sugar.

In case anyone was wondering...


Known for cake making, experimental jam recipes, Champagne, whisky and gin drinking (and the inability to cook Gnocchi), Rosalind is the Food and Drink Editor and whisky writer for The Scotsman, as well as hosting Scran, The Scotsman's food and drink podcast.
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