Irn-Bru 1901 is an new/old version that has been created using a recipe from a handwritten book stored deep in the company archives for over 100 years and is described by the firm as “like nothing anyone has tasted before”.
Speaking about the launch, a spokesperson for Barr’s said their research and development experts have worked to “lovingly recreate” the time-old recipe using the modern equipment at Barr’s state-of-the-art factory in Cumbernauld.
While Irn-Bru’s secret flavour essence remains unchanged, the 1901 recipe won’t have any caffeine.
However, it will have a “frothy head” on its “gingery fizz” and will be sweetened with sugar to produce a “rich satisfying taste”.
According to the team, it will also faithfully only be sold in 75cl glass bottles – expected to be priced around £2 – just as it was back in the day.
With the launch of Irn Bru 1901 taking place on Monday 2 December, fans were quick to take to social media to celebrate finding it and rejoicing about the taste.
A lot of people were tweeting about trying to find the 1901 Bru...
— Ry Yo (@scot_faketaxi) December 2, 2019
With some offering to get it down south...
— Chris Lingwood (@chris_lingwood) December 3, 2019
And when you found it, you needed to post about it...
If I don’t post that new Irn Bru on snapchat did i buy it 😂😂 #IrnBru1901
— Robert Evans (@robertevans97) December 3, 2019
— Jørdän MčŁåŷ (@JMclay1504) December 3, 2019
Found one! Last one left in the shop!
— Gordon Campbell (@gorcampbell) December 2, 2019
Most people commented on the taste and how happy they were about the return of full sugar.
— Lewy L Paintings (@lewylpaintings) December 3, 2019
— Scott McConaghy (@Scott_Mcconaghy) December 3, 2019
— Niall Angus (@nangus_sco) December 3, 2019
— Tonto 🏴 (@Tontomvp) December 2, 2019
In case anyone was wondering...
#irnbru1901 has more sugar than original 😜
— Irn Bru Time (@IrnBrutime) December 2, 2019