Fans of Outlander in the UK can soon buy Sam Heughan's Sassenach whisky, as the star hinted at the release date on our podcast, Scran.

The Scottish actor, who plays Jamie Fraser on the show, announced the news that he would be launching his own drinks brand on social media last year and has now revealed a UK release date for his Sassenach whisky.

Sassenach whisky, whose name is a nod to the nickname Sam’s character Jamie has given his on-screen love interest Claire on the show, had a successful trial earlier this year ahead of a US launch in March – leaving UK fans waiting to try the blended whisky.

Sassenach whisky made its debut on The Late Show with Stephen Colbert, and sold out quickly in America leading the star to announce a second release in the US and a finally UK release date.

Posting on his social media, the Outlander star said: “Scotland awakes, bottles are being filled with gold and labeled with love. Putting the finishing touches on the next release. The Sassenach will be available in the US.. and the UK in November 2020 with additional regions to follow! Stay safe all. With love.”

The actor has now revealed that the whisky will be for sale in the UK on, fittingly, St Andrews Day – 30 November, something that he hinted at during his chat with us on our podcast Scran.

Listen to the episode in full

He said: “End of November is what I’m saying. And actually, if you look at the end of November, the 30th of November is St Andrews day. So that might be a nice day to to launch…

“We’re just gearing up to to that launch, and in the UK, we have one of the biggest online retailers of spirits and whiskies, who is going to stock it.

“We’re also looking at a lot of individual retailers and a couple of restaurants and bars, hopefully, which will be open by then obviously, with lockdown.”

In August last year, the Scottish actor announced the decision to launch a new business, Great Glen Company, in an interview with The Scotch Malt Whisky Society (SMWS) published last year.

During this interview he revealed that his dream was to launch his own whisky, saying:  “First stop is obviously the lifelong dream of having my own dram.”

He’s also previously joked that whisky makes you “thinner and happier”, but added that the real reason he loves whisky is that it reminds him “so much of home”.

A big fan of single malts, he even shared with us some of his favourites a few years back.

Sassenach whisky won double gold in this year’s San Francisco World Spirits Competition.

Where to buy

Since the announcement of the 30 November, the team at the Sassenach whisky have updated this to say that it will be available with UK stockist on the 10 December.

They said: “We want to thank everyone for making our US pre-sale a huge success. The response has been absolutely astounding.

“To our friends in the UK: we are working diligently to make The Sassenach available to you! You will be able to place orders in the UK starting December 10th.

“Until then, we raise our glasses in a toast to you! Sláinte.”

Watch this space for more information.

Everything you need to know about Outlander star Sam Heughan’s new whisky Sassenach


About The Author

Rosalind Erskine

Known for cake making, experimental jam recipes, Champagne and gin drinking (and the inability to cook Gnocchi), Rosalind writes for The Scotsman on all things food and drink related.

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