It's probably the most famous loch in the world.
And now - following three years of scientific research - punters will be able to buy bottled water extracted from the home of the Loch Ness Monster.
Loch Ness Water is already producing 5000 bottles of water a week, but the company estimates orders will soon double due to the already unprecedented demand.
To meet strict regulations, for every batch of water taken from the loch, samples are sent for microbiological and chemical testing, before the product can be legally sold in the UK and internationally.
Loch Ness Water is being produced in 100ml and 375ml glass bottles and will retail to hotels and premium retail outlets to cater for what they anticipate to be a high level of interest from the tourism and whisky market.
The trio have also set up their own custom-built bottling plant in premises in Avoch, 12 miles from Inverness.
The water, described as “straight tasting” doesn’t come cheap - costing £23.00 for a crate of six 100ml bottles.
The firm has already received orders from a number of hotels and are currently in discussions with a number of upmarket UK retailers.
Inverness businessman John Oag officially launched Loch Ness Water, with fellow directors Dawn Younie and Imtaiz Ali, today.
John Oag, managing director of Loch Ness Water, said: “The global phenomenon of Loch Ness and the Loch Ness monster is undeniable, and now people can have a chance to buy drinking water, that contains a piece of the mystery that is LochNess.
“This business is a passion and has taken a significant monetary investment and a huge amount of time to get off the ground. We have carefully researched every aspect of our product, from investing in the best filtration systems on the market, to choosing the correct size and style of bottles to sell.
“It’s the first time this has ever been done, and quite frankly I’m overwhelmed by the interest shown in the product to date. We have created a premium-bottled water that encapsulates part of the very jewel of the Highlands itself.”