Innis & Gunn is bringing its new ‘If You Know, You Know’ campaign to life with a pop-up Lager Booth, that will be touring Scottish cities over the coming weeks, encouraging Lager Lovers to get ‘in the know’ with its lager.
First up, the ‘If You Know, You Know’ Lager Booth will appear in Edinburgh’s city centre from 1pm - 5pm today, Thursday 17 June, ready to reward thirsty beer fans who prove they’re ‘in the know’, with pints of their award-winning Lager Beer.
In keeping with the intriguing campaign, just a hint of the Lager Booth’s location has been revealed on the brewer’s social channels – ‘the street named after the capital’s famous landmark’. Are you ‘in the know’?
Once ‘you know’ where the Lager Booth is, all you have to do is showcase your beer knowledge by answering a simple question about Innis & Gunn - and a refreshing pint of beer will be yours to enjoy.
The pop-up Lager Booth is part of the award-winning brewer’s summer Lager campaign, ‘If You Know, You Know’, that will include a whole host of intriguing activities, taking place across Scotland set to entice new lager drinkers and reward loyal fans alike.