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Edinburgh is Scotland’s capital of craft beer, according to new report

Edinburgh is Scotland's capital of craft beer according to new research by supermarket giant Asda.

Published: June 20, 2017
The study, which looked into the supermarket's sales and locations carrying its newly launched craft beer range, found that more craft beer and a larger variety of breweries were found in Scotland than elsewhere in the country.

In particular, the cities of Edinburgh, Glasgow, Aberdeen and Dundee were found to be hotspots for craft beer – along with Livingston, Elgin and Dunfermline.

Asda found that Scottish beer drinkers were also more likely to opt for a craft beer than those from other parts of the UK.

The brand has also created a craft beer map of Scotland highlighting examples of some of the county’s craft beer offering from across the region.


According to Asda, craft beer now accounts for 10 per cent of their in-store beer offering with 100 new varieties being added to its shelves in recent weeks in response to demand.

The supermarket has also appointed a science graduate into the enviable position of their Craft Beer Expert as the trend in real ales booms in the UK.

Best job in the world?

Hywel Evans – who is aged 25 and hails from the Welsh craft beer capital, Swansea – is one of the only specialised craft beer buyers in the retail industry and is required to taste hundreds of different brews from across the globe every month in a mission to find the world’s finest brews.

Could Hywel Evans have the best job in the world? Picture: Asda

Asda spotted his potential when he joined the retailer’s Graduate Scheme after completing his chemistry master’s degree which involved a six-month research placement in California where he was able to sample some of America’s best craft beers.

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The brand said that his background in chemistry gives him the tools to understand the real science behind the development of each and every beer and how the experimentation with combinations of flavours works to brew the perfect beers.

Craft beer has boomed in recent years (growth year-on-year of 61 per cent) and continues to grow from strength to strength.

To meet the growing demand, Asda moved to draft in an expert whose thirst for great beer has taken him to breweries big and small across the country to taste the best tipples on offer.

Evans, whose official title is Ale & Craft Beer Buyer, is responsible for over 100 new craft beers being rolled out at Asda this year and is one of the youngest craft beer experts in the UK.

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Hywel stated that his job leaves his friends "green with envy", he said: “It really is a dream job. Craft beer is booming at the moment and I feel lucky to be at the heart of the action in my mission to bringing Asda customers some of the most innovative and finest beers I’ve had the pleasure of tasting.

“We want customers, especially those who currently aren’t big craft beer fans, to be able to find a beer that’s right for them and their palate. With the addition of over 100 new craft beers to our range, they’re now spoilt for choice."

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