These Eden Mill pop-up stores, which can be found in Edinburgh, Aberdeen and Livingston, will be stocked with the brand’s festive product range, including the 12 Gins of Christmas Gift Set, Candy Cane Christmas Gin and the recently launched Candy Cane Mojito pre-mixed cocktail.
Paul Miller, co-founder of Eden Mill, said: “We are setting out to challenge the assertion that shopping mall’s no longer have the appeal as the trend toward ‘virtual’ purchasing continues.
"We believe that shops with the right ‘experience’ and ‘offering’ can still play a vital role in the mix of brand development and customer engagement!’”
“As we reach the run up to Cyber Week and Black Friday, we wanted to be able to offer a personalised experience for customers to be able to physically visit our store and experience the product before make the all important Christmas purchase.”
As well as the Christmas collection, customers can buy a range of Eden Mill gin, liqueurs, single malt whisky and premium gift set options.
The Edinburgh Eden Mill pop-up will be located in the Gyle Shopping Centre, and will be open seven days a week. The Livingston pop-up is in the Designer Outlet and the Aberdeen store is situated in the St Nicholas mall, Bon Accord Centre.
