For a Scottish craft brewery believe it is the first to develop a colourful and quirky way of getting its beer anywhere there is a party - in this bright yellow wheelie bin specially fitted with refrigeration.
Staff at the Speyside Craft Brewery in Forres, Moray, have also fitted the bin with extra large wheels so it can negotiate any terrain where there is a demand for "wheel ale", such as a beach, garden or woodland.
The brewery’s MD, Seb Jones, said the idea came when he investigated the market.
“We were looking for something that enabled us to provide our beer in perfect condition under any circumstance, and nothing was out there,” he said.
“What we wanted was something that had the beer, chiller and taps stored within a unit that can be wheeled into anywhere. The chiller ensures that a perfect pint can be poured right from the bin without it frothing all over the place.
“There are some out there but they are expensive and use castors which means they can only run on hard level floors.
“We have a lot of customers who have casks for events parties and gatherings, such as a birthday, fishing outings or shoots. None of those currently on the market would be any good for these so we invented our own and called it a beer wheelie.
“It’s so much more convenient, and will add a bit of fun.”
All of the brewery’s beers can be dispensed from the beer wheelie, and replacing an empty barrel is simplicity itself.
The colour of the bin was chosen to reflect the brewery’s corporate colours, but Seb admitted that there could be an unexpected use.
“It’s coloured-coded to normally hold clinical waste, but that does mean it can easily be smuggled into a hospital to help revive the flagging taste buds of a hospitalised real ale fan” said Seb.
Speyside Craft Brewery was founded in November 2012 by former chemistry student Seb Jones (29) and was the first commercial brewery in Moray, the heart of Scotland’s malt whisky country, for a decade. It employs six staff and distributes its beers across the UK.