The brewery said that the refreshed look and packaging, set to be rolled out in the coming weeks, draws inspiration from its farm brewery status and rural location on a 4500-acre estate at the head of Loch Fyne.
The team explained that they have updated their core range and have also announced their intention to add three beers, including two canned offerings, to their year-round brew selection.
From December 2018, the Argyll brewery’s Workbench, a 5.5% IPA, and Easy Trail, a 4.2% session IPA, will be available in 330ml cans, and North West, a New Zealand-hopped lager will join them as a permanent keg offering.
Picture: Fyne Ales
Fyne Ales managing director, Jamie Delap said: “Fyne Ales has always been recognised for the diversity and quality of our beers, but the look and feel of our brand put us at risk of falling behind in this fast-moving industry.
“We set out to create a new identity that better tells the story of who we are and where we come from, but also reflects our ambitions as a modern, progressive brewery.”
Fyne Ales partnered with Glasgow brand and design consultants O Street for the project, working closely with them to create the new look - with each beer featuring stylised textures created using photography from the brewery’s farm estate, chosen to help tell the story of the beer and brewery.
Speaking about the new designs, Fyne Ales marketing manager Iain Smith said: “We’re proud to be a farm brewery; being a working farm in such a historic, beautiful and isolated location is part of everyday life at Fyne Ales.
“O Street have created a unique, striking brand identity that celebrates our provenance and we can’t wait to showcase it across our core beers and introducing Workbench and Easy Trail cans.”
Fyne Ales, which launched its small-batch farmhouse and mixed fermentation brewing project, Origins Brewing, in 2017, believes the new, more rustic branding will appeal to its current followers and new drinkers alike.
Jamie Delap added: “We’ve always put quality first as a brewery - our year-round classics have continued to get better and better since we moved production to our 65hl brewhouse in 2015 so there’s no need to change them - but introducing Easy Trail and Workbench in cans and North West in keg gives us our strongest core line-up ever, with something to offer every type of drinker."
The brewery also revealed details of three bottled limited specials which will debut with the new branding - Remote Parts, a 7% West Coast IPA brewed in collaboration with Cigar City Brewery; Perfect Silence, a 6.9% red IPA and an 11.1% bourbon barrel-aged version of Brouwerij De Molen collaboration imperial stout, Mills & Hills.
All three will be available in 330ml bottles later this month, with Remote Parts also available in keg and Perfect Silence in keg and cask.
The new update has also been followed up by the launch of a new website.
