Scottish brewers BrewDog have teamed up with Swizzels Sweets to launch a Parma Violets New England hazy IPA.
Inspired by the fragrant childhood sweets, the beer has been made with citrus Citra and Simcoe hops, which, the team say, interplay perfectly with the floral and perfumed notes of Parma Violets.
The BrewDog Parma Violets IPA is available now online and in Tesco stores priced at £2.40 for a 440ml can and £8 for a four-pack. It has an ABV of 5.5%.
For every purchase on the webstore, BrewDog is rewarding its customers with gifts and discounts - such as free beer, exclusive tasting guides and complimentary shipping - as part of the new Planet BrewDog digital loyalty programme.
BrewDog has also just launched its 2021 Advent Calendar featuring 24 different craft beers - pre-orders are open now.