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Aldi £12.99 whisky trumps pricier rivals with top award

Published: June 3, 2015
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Aldi prides itself on being a budget supermarket, but in the last few years the industry has started to take notice of its produce as well as the price tag.

A £12.99 bottle of own-brand whisky sold by the German retailer has won the top prize at a drinks awards – despite being pitched against competitors who were up to six times as expensive.

The unlikely winner, the Highland Black 8 Year Old Scotch Whisky, was given the International Spirits Challenge gold medal.

The retailer also scooped silver medals for two other whiskies – the Glen Orrin 5 Year Old Malt Whisky, a slightly pricier £13.29, and Clark'e Kentucky Bourbon Whisky (£14.99) – while Highland Earl Scotch Whisky took a bronze medal.

Aldi's joint managing director for corporate buying, Tony Baines, said: "We are extremely proud that our own-label whisky range has been recognised by some of the world's leading experts.

"2015 is proving to be a fantastic year so far in terms of award wins - and we hope our customers will join us in raising a glass to celebrate."

Aldi have already toasted success at other whisky awards this year, striking gold at the Spirits Business Scotch Whisky Masters Awards for two other whiskies and winning a "master" certification for their Glen Marnoch Speyside Single Malt Whisky.

Old Pulteney launches The Coastal Series - with four new whiskies matured in 'seaside casks'

Ray Philp has been at the Scotsman since 2011. Since then, he has written widely about music in magazines such as Red Bull Music Academy Magazine and Resident Advisor, and was a former editor and regular contributor at The Skinny magazine.

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