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Whyte & Mackay launch Surprisingly Smooth campaign

Whyte & Mackay Blended Scotch Whisky has launched a new consumer-facing advertising campaign this month.

Published: September 30, 2015

“Surprisingly Smooth” is aimed at building brand awareness and sales in the lead up to the festive trading period.

The campaign highlights Whyte & Mackay's triple maturation which results in a smoother taste. Created by advertising agency BJL, the creative advert sees a lion brought to life as a fashionable gentleman enjoying a dram of Whyte & Mackay.

The still was put together by renowned animal photographer and digitial artist Tim Flach, best known for his portraits of animals.

The campaign is the result of a six-figure investment by the brand and it will appear in still and animated formats nationwide, static advertisements, and a specially-composed cinemagraph until the end of 2015 with plans to roll out further advertising in 2016

Steven Pearson, Global Marketing Director of Whyte & Mackay, said: "In April we launched a new visual identity for Whyte & Mackay which brought to the fore our unique Triple Maturation process which we believe gives our whisky a smoother richer taste.
"We are pleased to now be revealing our new Surprisingly Smooth creative which promotes the brand’s unique selling point in a considered yet surprising way."

Warren Campbell is a food and drink enthusiast who has his finger on the pulse when it comes to the Scottish licence trade. Having written for various publications and worked behind several bars, Warren’s passion for all things trade related is what drives him. He can be seen enjoying a Balvenie 12 Year Old Doublewood in his favourite haunts around Glasgow or frequenting between Glasgow and Edinburgh’s thriving restaurant scenes.

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