Douglas Laing, Icons of Whisky’s Brand Innovator of the Year 2016 has unveiled the new packaging for its Provenance Single Cask Scotch Whisky range.

The Provenance brand first launched in 2004, with a distinct “journey around Scotland” theme, as a tribute to Scotland’s Whisky regions and their corresponding varies flavour profiles.
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This remains true in the new branding which depicts a compass illustration, regional colour bands and iconic symbols which represent the Lowlands, the Highlands, Speyside and Islay.

The region where the Whiskies are distilled has a significant impact on the character of the spirit so much so the Scotch Whisky creator believes the name ‘Provenance’, French for ‘the source’ is particularly fitting.

Provenance will now join Douglas Laing’s ‘Exceptional Single Casks’ collection. The term was recently launched to encompass the firm’s collection of three distinct, yet complementary, brands that offer Single Malt and Single Grain Whiskies from a range of Scotland’s distilleries.

Provenance marks the beginning of the Exceptional Single Casks journey, delivering what Douglas Laing calls “an accessible yet outstanding introduction to the world of Single Cask Scotch Whisky”. Each of the firm’s Exceptional Single Casks bottlings is at 46% ABV or higher, or natural cask strength, and all are traditionally without colouring or chill-filtration. This is how to experience Scotch Whisky as the Distiller Intended.

Commenting on the rebrand, Fred Laing, Managing Director, says: “As the “younger brother” to Old Particular and XOP, our Provenance Single Cask Scotch Whiskies are typically aged from 7 Years Old to around 14 Years Old. We bottle these exceptional Whiskies at their peak of perfection, and our new eye-catching, premium Provenance pack now does those incredible spirits the justice they deserve.”  

 

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