Shetland launches new interactive window for food and drink

Shetland is set to proudly promote its excellent food and drink offering to the rest of the UK, and the world, using a brand new interactive website. 

Published 22nd Nov 2017
Updated 31 st Oct 2023

The most northerly point of the UK and one of the world’s most stunning island destinations, Shetland has brought together its food and drink businesses for the first time to launch

The website will serve as an online destination for information, and
raise the profile of Shetland’s produce and outlets through its reach to people within and outwith the Islands.

It will also offer web visitors the opportunity to discover the range of food and drink delights that the Shetland Islands have on offer and order goods online, and highlight where produce can be tasted and bought.

Launched by Shetland Food and Drink, the new membership organisation which proudly promotes the exceptional food and drink produced in one of the UK's most unique environments.

According to latest research (2016) more fish was landed in Shetland than England, Wales and Northern Ireland combined, while only Peterhead was busier than Shetland in the UK.

Marian Armitage, Chair of Shetland Food and Drink commented: “Shetland has one of the most pristine environments in the UK and the food and drink which is produced here is exceptional.

"Shetland has a wealth of great produce as part of its DNA, its heritage.

"However, it has traditionally ‘kept its light under a bushel’ when it comes to promoting the wealth of produce we have here. So, with the growing interest both in and outwith Shetland in provenance of food and drink and regional production it is the perfect time for to be launched.”

Picture: Taste of Shetland

Jill Franklin, Manager of Shetland Food and Drink said: “We want to be an online hub for everyone. Whether you are someone considering having a holiday in Shetland, are a past visitor and fan from afar or you live here, you will find a wealth of
information. We want the site to be content-rich, informative, and ever-changing.

“The funding we received from Shetland LEADER, the Shetland Islands Council, and Highlands and Islands Enterprise and our many sponsors is to help create and develop a cohesive platform for the Shetland’s food and drink producers.

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"The launch of is an important step towards this aim.”

Already live, will include an interactive map of the best that Shetland has to offer - meaning visitors can quickly find out where local food and drink is made and sold, an online shop and merchandise.

Taste of Shetland Festival 2018

The website will also be the main source of information on the Taste of Shetland Festival, which has now become a key date in the Shetland calendar (in 2018 the Festival is being held on 5-7 October).

From early 2018, visitors can buy tickets for the event, local businesses can book stands, and there will be the chance to see recipes and other activities around the Festival as they are announced.

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The site will also feature news, special offers and a food and drink blog, meaning there will be plenty to interest local residents, armchair travellers, food and drink fans, holidaymakers and visitors alike.

The site will also provide information and links to some of Shetland's most popular producers, as well as newer food and drink businesses which are hoping to continue in their foot steps.

Frankie’s Fish and Chips, Anderson Butchers, Seafood Shetland
and the Shetland Distillery Company are just a selection of the amazing array of producers, eateries and retailers on offer on the new site.

Driven by a passion for all things drinks-related, Sean writes for The Scotsman extensively on the subject. He can also sometimes be found behind the bar at the world famous Potstill bar in Glasgow where he continues to enhance his whisky knowledge built up over 10 years advising customers from all over the world on the wonders of our national drink. Recently, his first book was published. Dubbed Gin Galore, it explores Scotland's best gins and the stories behind those that make them.
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