Bid to save iconic Scottish loaf under threat from falling sales goes viral

A Glasgwegian's plea for people to buy Mother's Pride plain Scottish loaf has gone viral after he revealed the iconic brand was under threat.

Published 27th Jan 2017
Updated 27 th Jan 2017

The bread brand has been a favourite of Scottish families fro decades and Glasgow DJ Kodie Blak decided to raise awareness that the makers of the plain loaf were under threat with production being reduced to just one factory in Glasgow.

The post has been shared nearly 18,000 times and prompted concern among Scottish Facebook users.

Kodi posted: "Save the Plain loaf of bread. You know it makes sense."

One user responded: "The plain loaf is almost pan breed. Mother please help!"

Picture: Wikimedia

Picture: Wikimedia

While others pledged to go out and buy the loaf the next time they went shopping.

Hovis, which produces the much-loved brand, said it had no plans to stop producing it.

A spokeswoman for the firm told the BBC: "We know that Mothers Pride has a very loyal consumer base who are passionate about the Scottish batch loaf.

"We do love and appreciate the strong response of support we've seen from Scottish consumers."

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Driven by a passion for all things drinks-related, Sean writes for The Scotsman extensively on the subject. He can also sometimes be found behind the bar at the world famous Potstill bar in Glasgow where he continues to enhance his whisky knowledge built up over 10 years advising customers from all over the world on the wonders of our national drink. Recently, his first book was published. Dubbed Gin Galore, it explores Scotland's best gins and the stories behind those that make them.
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