Aldi has poked fun at one of this year's Love Island contestant's eating habits in its latest ad on social media.

Viewers were quick to jump on surfer Lucie Donlan’s slightly odd fruit eating habits, with more than a few people taking to Twitter to question why she was eating both an apple and a banana at the same time.

Some joked that it could be a subtle nod to her current indecision over choosing between fellow contestants Joe Garratt and Tommy Fury.

It wasn’t long before the marketing team at Aldi spotted an opportunity, taking to Facebook they posted this pic with the caption: “Bit weird but ok. Just 32p total.”

Aldi Love Island

Fans of the show were absolutely loving it, with hundreds liking the post and one user commenting: “All advertising should be like this.”

Another simply added: “It is what it is.”

 

About The Author

Sean Murphy

Driven by a passion for all things drinks-related, Sean writes for The Scotsman extensively on the subject. He can also sometimes be found behind the bar at the world famous Potstill bar in Glasgow where he continues to enhance his whisky knowledge built up over 10 years advising customers from all over the world on the wonders of our national drink. Recently, his first book was published. Dubbed Gin Galore, it explores Scotland's best gins and the stories behind those that make them.

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