Brewgooder, a not-for-profit beer, launched a campaign to crowdfund the production of the first 200,000 cans on World Water Day.
Following the launch, the beer sold out in all BrewDog bars across the UK in just ten days and has raised over £45,000 out of its £50,000 crowdfunding target.
A number of Scottish and UK stockists have already signed up to stock the beer including Luvians in St Andrews, Montpeliers, Vino Wines and Cornelius Beer & Wine in Edinburgh, Port of Call in Sunderland, Wood Winters in Stirling and Inverness restaurant Mustard Seed.
Brewgooder founder Alan Mahon said: “We’re absolutely thrilled at getting off to such a great start – the public and licensed trade alike have really bought into the Brewgooder concept.
“To have reached 90 per cent of our target in two weeks is awesome and we are grateful to the various bars, restaurants and bottles shops who have been so quick to support us.
“There has been some real generosity from the public and individuals backing us and I think there is still more good news to come between now and April 22nd when the crowdfund closes.”
Brewgooder will donate 100 per cent of its profits to the Brewgooder Foundation, whose trustees are made up of Alan Mahon, Social Bite founder Josh Littlejohn, and BrewDog founders James Watt and Martin Dickie, supported by philanthropic partner, The Hunter Foundation.
The Brewgooder Foundation has already formed partnerships with Oxfam, WaterAid and MercyCorps to distribute its funds with the first project being the installation of solar powered water pumps at the Nora Docherty School in a remote village in Dedza, Malawi, where the brand’s powerful crowd funding film was shot last month (view film here).
The latest addition to Scotland’s thriving craft beer sector is the first to donate all profits to good causes, and has been produced in partnership with beer punk pioneers BrewDog using a unique blend of Saaz and Sorachi Ace hops.
Brewgooder will be offering a range of unique perks to ‘founder members’ of the company who support the crowd fund on Indiegogo.com, including six-packs of the very first cans of the new beer, limited edition artwork prints and the opportunity to co-sponsor water projects.
Brewgooder backers can support the start of the business through a range of options from £5 to £50, as well as by contributing directly to the Brewgooder Foundation.
The campaign will also reach out to independent bars by offering them the chance to be the first to sell Brewgooder with wholesale packages of £1,000. The Brewgooder team plan to introduce a number of additional perks throughout the campaign in the UK, US and Australia.
Throughout the campaign Brewgooder backers will be encouraged to use #DrinkBeerGiveWater when talking about the campaign on social media.