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BrewDog splits with PR firm as the brand targets further international expansion

Scottish brewing giant BrewDog has parted company with its PR agency as it targets further international growth. 

Published: April 3, 2017
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The brewer has severed its ties with it's current PR group The Romans and has now joined up with previous partners Manifest, after The Romans MD Misha Dhanak admitted the agency were not yet ready to open a new office in the US, a key area for BrewDogs expansion plans.

Dhanak told PRWeek.com that the agency had "loved working" with BrewDog but that sadly they were just not ready to "send The Roman forces overseas".

She then wished Manifest and BrewDog all the best on their future endeavours together.

Manifest have already enjoyed a successful partnership with BrewDog, having run several campaigns for them from 2010 to 2015, and the agency will now run the Scottish brewer's global push for domination,with a focus on their current planned projects in the US.

Manifest have already had success with some of their previous stunts for the brewing giant, most notably in their political statement beer, Hello My Name is Vladimir, which was brewed and released in protest against Russia's controversial stance on homosexuality.

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