Brewdog sends case of climate change action beer to the White House

A Scottish brewery has teamed up with an environmental charity to launch a beer aimed at raising awareness of climate change.

Published 1st Nov 2017
Updated 9 th Aug 2023

BrewDog's Make Earth Great Again contains ingredients sourced from areas affected by global warming, including water from melting Arctic glaciers and endangered Arctic cloudberries.

The beer was inspired by Donald Trump's decision to pull the US out of the Paris climate agreement, and a case has even been sent to the White House in an attempt to capture the attention of the president.

Picture: Brewdog

All proceeds from the beer will be donated to the charity 10:10 to help fund projects that focus on tackling climate change.

BrewDog co-founder James Watt said: "Make Earth Great Again is a reaction to declining interest from notable world leaders to the biggest issues facing our planet and civilisation.

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"Beer is a universal language, with the capacity to make an impact the world over, so we decided to make a statement and brew a beer that could have a direct, positive impact on climate change both through supporting an organisation making a difference, and providing a vehicle for craft beer fans to make their voices heard by the establishment."

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Alice Bell, director of communications at 10:10 Climate Action, said: "At 10:10, we often say that one of the more powerful things you can do to tackle climate change is talk about it. And what better way to start those conversations than a bottle of beer?"

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