Aberdeen’s only micro-brewery launches in bid to take on national craft beer market

The only micro-brewery in Aberdeen has officially launched following a six figure investment into its new headquarters.

Published 19th Jul 2016
Updated 9 th Aug 2023

Fierce Beer Ltd was established in April 2016, with £250,000 of investment into the new brewery premises and equipment.

Originally a home-brew sized business operating from the city's Great Western Road selling products to local craft beer bars, Fierce Beer is now located at its micro-brewery site in Kirkhill Industrial Estate in Dyce, Aberdeen.

It boasts eight beers within its core range that can be found in bars across the UK from John O’Groats to London.

Set up by owners, Dave Grant, managing director, and David McHardy, operations director, the micro-brewery - which only started brewing two months ago - has already produced over 20,000 litres of beer.

The company recently decided to lease the premises next door due to further expansion, with plans to open an off-sales bottle shop, offer tasting tours, and provide extra storage space to store barrel-aged beers.

The brewery boasts a new stainless steel brewing setup, six fermenting tanks, and an in-house bottling and labelling machine.

Their beers, which include Ginja Ninja, Cranachan Killer and Dirty Sanchez, are already gaining popularity with the brand being voted the best brewery in Scotland for the past two months on Untappd, an app created for craft beer enthusiasts to rate beers.

Their latest brew, Fuego Feroz - a spiced pale ale with habanero chilli and fresh lime - will launch this month.

Managing director of Fierce Beer, Dave Grant, said: “We are delighted to have made this push into the brewing industry and have invested a lot of time and money into the brewery to ensure the highest quality of produce is used when creating our beers. Fierce is all about the flavour and we’re really looking to excite people’s palettes with our new brews. Our beers have been very popular and I think food and drink enthusiasts will really enjoy how different they are.

“We called the company Fierce Beer because we want the tastes to be in your face. If it’s a raspberry beer, we want you to taste the raspberry, and I truly think we’ve got something completely different to what’s available on the market at the moment.”

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David McHardy, Operations Director of Fierce Beer, added: “We have both been passionate about brewing ever since we purchased our first home brewing kits a few years ago. When I met Dave on a brewing course in England it was clear to me then that we would be working in the brewing industry together very soon.

“Launching Fierce to the public has been extremely exciting, and we carried out a lot of research initially, investigating the best local ingredients and the most effective way to bottle our beers, all of which has been really important. We have managed to gain the support of a number of larger craft beer breweries and businesses which has been incredible, and I am looking forward to seeing how the company progresses over the next few months.”

• To find out more information about Fierce Beer or any of its products please contact 01224 729131 or visit the website www.fiercebeer.com.


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